Presenting Quddy on 42Beers

September 13th, 2012 | by | event, startups, uncategorized


Alex barrera Presenting the rules for 42 Beers

As we said in our previous post:

42 Beers is an event oriented to communication where two Startups do their pitches in front of a mixed audience of Press, Bloggers, and Techies… and then they receive constructive feedback from the audience.

Today we were presenting Quddy on 42Beers, we will pitch with Justo Hidalgo from 24 Symbols, a cool startup with a revolutionary technology for the e-book industry.

For us the experience was really interesting, we got a lot of interesting feedback, that will help to improve Quddy and to explain betterwhat exactly is Quddy (specially when the audience doesn’t have a techie background…).

The Quddy presentation by Alex Barrera was also inspiring and gave us some ideas that we can use to send the message in a different way.

With all this I’m sure next time we pitch Quddy, we will do it much better.

In the end the networking  was aslo very nice, we had the chance to met some very cool people and after all the event was very interesting.

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#debate10: looking for common points between developers and non tech entrepreneurs

July 3rd, 2012 | by | event, startups



Yesterday we attended to a very interesting event, with the title #debate10 the idea was to find why the non tech entrepreneurs are usually complaining that they can’t find talented developers to develop their ideas, meanwhile the developers (in Spain) have the idea that are not valued enough.

David Bonilla talking on #debate10

David Bonilla talking on #debate10

Here I’m a bit biased, as we are a Startup created by techies, all of us being developers for long time, so I’m among the ones that usually companies doesn’t value enough the developers. But I was there with an open mind and I learned a lot… I’ve realized long ago that as a developer you need someone that understand the business and how to make the money next to you. But still I show and understood some of the needs of an MBA with a project trying to find a tech partner, or the needs of a company when it’s looking for developers.

One of the most interesting ideas I show was that in Spanish people use the term Programador as Programmer, Developer, Software Engineer… without making a clear difference. Some companies expect to get a great developer with a very low salary and without an interesting and challenging project… on the other hand… developers with just a couple of years of experience and without a keep learning attitude some times act as experts when they don’t really give the quality development expected form a experience developer.

As some of the participants on the debate pointed out, a talented developer needs a lot of experience, and an attitude of learning every day because the technology we are using it’s changing every day, evolving, and we have to evolve with it… learn to use new tools, discover new development processes, sometimes we must learn new programing languages, or new frameworks… to keep being competitive.

Meanwhile the companies and entrepreneurs, have to give an realistic, enthusiastic and challenging project. Be ready to invest on talent and understand that developing good software takes time. Understanding how is the work of the developers it’s basic to recognize the talented ones and know what can you expect from the development team.

And here is where some times the CTO can be the key that helps making the communication between the CEO and the development team fluent and understandable for everyone.

Beyond all this, I think the debate was just the start and we should keep working on. One good step would be doing more mixed events, encouraging developers to go to the events for entrepreneurs (like Iniciador Madrid or the Tetuán Valley Startup School) and promote developer’s meetings (like Betabeers or Codemotion) on the business schools.

Finally I want to thank Willhelm Lappe, Emilio Rey, and Iván Pérez (the organizers of the debate), utopic_US (thank’s for the space) and of course to the guests of the debate  José Manuel Béas, David Bonilla, Enrique Dans, Diego Mariño, Sebastián Muriel, Raúl Mata, Agustín Cuenca, Nuño López-Coronado, Luis Rivera, Pablo Rodriguez, Pablo Almunia, Raúl Jiménez, Daniel Brandi and Pablo Ruíz Muzquíz and the other participants that were giving also their opinion.

Related articles (in Spanish):


#3 42 Beers

May 23rd, 2012 | by | event, startups


Today we are attending the 3rd edition of 42 Beers organized by Press 42 .

As you may know 42 Beers is an event oriented to communication where two Startups do their pitches in front of a mixed audience of Press, Bloggers, and Techies… and then they receive constructive feedback from the audience.

The idea is to focus the feedback on the communication part and on how to tell the history of the Startup.

Alex barrera Presenting the rules for 42 Beers

After each Startup do their pitch, Alex Barrera (@abarrera) does his own pitch on that Startup, trying to show how he would do it. And then the audience give him feedback also (taking o

n account that none of them are his startups…).

In the end everybody learn an improve a bit their communication skills.

And of course after the presentations and the feedback there is a networking session with some Beers (today and on last edition sponsored by Angel Medinilla @angel_m, thanks Angel!!).

Today’s will pitch Qrystal and Ducksboard, let see how they do it…

They did two good pitches, but the audience found some things to improve and the most interesting part was when we started to give feedback, both Startups (and Alex) got a lot of interesting feedback, and we all learned something new.

In the end was again a very productive event and we had also some interesting conversations during the beers part and met some interesting people.

See you in the next 42 Beers!!

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