We went to The App Fest (part 1): entrepreneurs

April 23rd, 2012 | by | android, apps, congress, ios, startups


we went to the app fest

Hi guys, first of all I have to warn you that The App Fest was an idea of the telecom company Movistar, and this is always always always a bad premonition. But after reading about the speakers that were invited we decided to assist (accepting the consequences). Surprisingly it finally was a good decision. The event was presented by a theatrical improvisation group that prevented the occurrence of boring waits between the speeches, and that helped to create a very fun environment were speakers and public felt really comfortable.

The best part of The App Fest was undoubtedly the entrepreneurs part. It started very early (think about developers timetables…), but we arrived on time. Yeah! The beginning was pretty cool so we decided not to scape to have a coffee. Xavier Verdaguer told us about his experiences as a startup founder. He has created some technological inovation companies, the last one is Innovalley which develops smart clothes that interacts with smartphones and apps. In his speech he presented some of their smart clothes but we really enjoy his smart sweatshirt with which you can access the controls of your iPhone without touching the screen and reflect messages using LEDs. We also liked other products of Innovalley as the GPShoes, that connect your shoes with your phone and guide you. However, those things doesn’t look very cheap, and I have not any idea about the real possibilities of taking this information out of your smartphone to put it on your clothes… Probably it would be a cool clothing trend. Let see.

Enrique Tapias told us his experience with Playtales, a startup of interactive books for children and currently has 1.800.000 users in 119 countries. The most interesting part of his speech was focused in the beginnings when he talked about the difficulties to find funding for their persistence, their desire to continue in spite of adversity… Other important thing that he analyzed was the children app market, a very unexplored market if you compare it with other technological areas. He brought us a key concept to keep in mind when you try to start a project like this: “you´ll always will find competitors, and obviously your best opportunity is to enter soon to the market; if it is not possible, try it harder, make it better.

There was also a section devoted to online payment, it was the turn of Kuapay. Joaquin Ayuso told us about his beginnings as an initial team member’s of the Spanish social network Tuenti, and then he told us about his new project Kuapay. A virtual payment system based on the QR code technology which enters a in a very competitive market. He told us about their decision of using QR technology in stead of NFC arguing that the last one is not a general standard, and not all the smartphones are purchased whit the tools to read it. So the decided to develop their payment platform

Fran Perez spoke to us about your project Youzee a multimedia content distributor based on devices that complement each other in a simple and useful experience, but complex in design and development. They bet for simplifying actions as connecting your computer to the TV, synchronize the remote control with it, condensing all in an app for your smartphone. It was interesting to listen them talking about their “ecosystem“, a concept used before by other successful startups as AirBNB (we will talk about it in a future post). The problem is that their “ecosystem” doesn’t think very much a very close future, where TV and computers will be a single device; and the problem that they are solving with this “ecosystem” will not be a problem any more.

And here ends the part of entrepreneurs. Soon we will tell you more things about this app fest.

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